As Grounded People, we believe in a fair and ethical production process that respects everyone’s rights. “Do better. Walk better.”
Contribution to Society
Joining the Grounded People community is not just about buying shoes; it’s about being part of a bigger purpose. We’re a strong community of individuals who respect nature and humanity and embrace a sustainable lifestyle. Making environmentally conscious choices can sometimes feel like a lonely journey; however, Grounded People exists to remind you that you are not alone on this path. With every purchase, you contribute to social responsibility projects, and together, we take steps to create a better world.
Responsible Fashion Movement
We are setting a new standard in fashion with our responsibility towards society and our planet, taking more conscious steps for the future.

The new generation of street style highlights individuality and creativity while also bringing environmental sensitivity to the forefront. Shaped by a sustainable production mindset, this style merges elegance and flair, creating a significant shift in the fashion world.

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%100 recycled cotton laces

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%100 recycled cotton canvas on its second life

02 recycled car tires

ENVIRONMENTAL AWARENESS

As Grounded People, we aim to protect our planet by using eco-friendly production processes and minimizing our environmental impact with sustainable, animal-free, and recyclable materials.

SUSTAINABLE MATERIALS

We use environmentally friendly and innovative materials such as organic cotton, recycled car tires, and vegan leather alternatives in our products.
These materials reduce our environmental footprint while enabling us to offer high-quality and durable products.

ETHICAL AND FAIR

We protect our employees and suppliers with production policies that respect human rights, ensure fair compensation, and guarantee safe working conditions.

LACES PROGRAM

Each pair of LACES is part of a unique project that supports a different charitable organization. Through this program, all purchased LACES contribute to specific social responsibility projects, directly benefiting the community. You pick the LACES that support the charity of your choice, and 100% of their proceeds go to that charity. The Grounded People’s Laces program invites our customers to create positive change for our planet, believing that small choices can make a big difference.
14,716
DONATIONS RECEIVED

STREETBEAT

“Feel the rhythm of the streets, and express your style!”

The new generation of street style blends simple cuts with bold colours, creating unique looks that tell personal stories. It merges sustainable production with elegance, embodying fair and ethical fashion. Driven by young trendsetters, this movement reflects a fashion-forward and eco-conscious future.

GYM & GROUND

At Grounded People, we don’t just make shoes;

We help you take steps toward a better future, whether you’re hitting the gym or going about your daily life. Our Grounded People shoes embody a philosophy that champions ethical and fair fashion while embracing eco-friendliness and respect for humanity. With our Gym & Ground campaign, we believe that

CITYPULSE

Modern city life is fast-paced, intense, and constantly in motion.

However, even in this rhythm, we can live harmoniously with nature. At Grounded People, we show you that you can take eco-friendly steps even in the city. With our CityPulse campaign, we want to remind you that every step you take contributes to a greener future.With our slogan ‘Do better.

FAIR FASHION
At Grounded People, we embrace the concept of fair fashion. For us, fashion is not just about producing stylish clothing and shoes; it involves respecting people’s rights, the environment, and society. Fair fashion begins with ethical production processes and the use of sustainable materials.
As Grounded People, we believe in a fair and ethical production process that respects everyone’s rights. “Do better. Walk better.”
Contribution to Society
Joining the Grounded People community is not just about buying shoes; it’s about being part of a bigger purpose. We’re a strong community of individuals who respect nature and humanity and embrace a sustainable lifestyle. Making environmentally conscious choices can sometimes feel like a lonely journey; however, Grounded People exists to remind you that you are not alone on this path. With every purchase, you contribute to social responsibility projects, and together, we take steps to create a better world.

Responsible Fashion Movement

We are setting a new standard in fashion with our responsibility towards society and our planet, taking more conscious steps for the future.
The new generation of street style highlights individuality and creativity while also bringing environmental sensitivity to the forefront. Shaped by a sustainable production mindset, this style merges elegance and flair, creating a significant shift in the fashion world.

ENVIRONMENTAL AWARENESS

As Grounded People, we aim to protect our planet by using eco-friendly production processes and minimizing our environmental impact with sustainable, animal-free, and recyclable materials.

SUSTAINABLE MATERIALS

We use environmentally friendly and innovative materials such as organic cotton, recycled car tires, and vegan leather alternatives in our products.
These materials reduce our environmental footprint while enabling us to offer high-quality and durable products.

ETHICAL AND FAIR

We protect our employees and suppliers with production policies that respect human rights, ensure fair compensation, and guarantee safe working conditions.

LACES PROGRAM

Each pair of LACES is part of a unique project that supports a different charitable organization. Through this program, all purchased LACES contribute to specific social responsibility projects, directly benefiting the community. You pick the LACES that support the charity of your choice, and 100% of their proceeds go to that charity. The Grounded People’s Laces program invites our customers to create positive change for our planet, believing that small choices can make a big difference.
14,716
DONATIONS
RECEIVED

STREETBEAT

Feel the rhythm of the streets, and express your style! The new generation of street style blends simple cuts with bold colours, creating unique looks that tell personal stories. It merges sustainable production with elegance, embodying fair and ethical fashion. Driven by young trendsetters, this movement reflects a fashion-forward and eco-conscious future. At Grounded People, we believe freedom is found on the streets. It's a lifestyle filled with confident steps where you can feel the city's energy and dynamism at every turn. This is the essence of Streetbeat. Street style isn't just fashion; it's an attitude, a stance. For us, it's about boldly expressing freedom, art, and creativity. Don't limit yourself. Take wide steps, even on narrow sidewalks, and leave your mark with your style. With Grounded People's sustainable and ethical designs, we show that being environmentally conscious and fair can also be fashionable. Our Grounded People shoes are made with comfortable cuts, eye-catching colours, and eco-friendly materials. They're for those who carry the spirit of the streets and walk with confidence. Capture the city's rhythm with every step and feel the energy of the streets—because we know the streets come alive with you! Capture the rhythm of freedom. Speak the language of the street. Change the world. Be yourself with Grounded People, explore the streets freely, and support a fair and sustainable future with every step. Streetbeat combines the unique music of the streets with an ethical, nature-respecting attitude. So go ahead, keep the pulse of the streets with your steps. Show your style, feel the freedom, and be yourself—for the good of the planet!

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GYM & GROUND

At Grounded People, we don't just make shoes; we help you take steps toward a better future, whether you're hitting the gym or going about your daily life. Our Grounded People shoes embody a philosophy that champions ethical and fair fashion while embracing eco-friendliness and respect for humanity. With our Gym & Ground campaign, we believe that gym culture goes beyond building muscles—it's about building a community and lifting each other up, all while making eco-conscious choices. Justice and ethics are at the heart of every design. Our shoes are crafted in full compliance with fair trade principles, ensuring that everyone involved in the production process is fairly compensated and treated with dignity. At the same time, our athletic shoes, made from recycled and durable materials, allow you to push your physical limits without pushing nature to its limits. With every step, whether you're into CrossFit, free weights, or running, you strengthen both your body and your commitment to sustainability. Charity is an inseparable part of our mission. We support communities in need through our LACES program with charitable organizations worldwide. So, every step you take moves you forward and makes a difference in someone else's life. Gym culture, as we see it, extends beyond the gym doors, blending healthy living, nutrition, and environmental responsibility. The same determination that drives your workouts can drive change for the planet. Grounded People shoes allow you to take ethical, eco-friendly steps while respecting nature and humanity. Let's walk together toward a fairer, healthier world, where every workout and every step counts—not just for your health but for the planet too. Because every step forward is a step toward a better future.

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CITYPULSE

CITYPULSE Modern city life is fast-paced, intense, and constantly in motion. However, even in this rhythm, we can live harmoniously with nature. At Grounded People, we show you that you can take eco-friendly steps even in the city. With our CityPulse campaign, we want to remind you that every step you take contributes to a greener future. With our slogan 'Do better. Walk better,' you are taking steps into the future. Our future. Living in the city doesn't mean disconnecting from nature. At Grounded People, we're here to help you maintain your connection to nature even amidst the chaos of city life. We believe that a green future can thrive in rural areas and at the heart of cities, blooming with every step you take. Our shoes, made from recycled materials and sustainable designs, make your steps environmentally conscious. Even on a cold surface of concrete or asphalt, you can leave an ecological footprint. Every moment you walk in the city, you can choose to be part of nature. Our stylish and comfortable shoes adapt to the pace of urban life, representing not just style but also an eco-friendly stance. Through our environmentally friendly production processes and solutions that reduce carbon footprints, Grounded People is bringing nature back to the city. Together, we can embrace a fair, ethical, and charitable lifestyle. With every step you take, contribute to a sustainable future!

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FAIR FASHION
At Grounded People, we embrace the concept of fair fashion. For us, fashion is not just about producing stylish clothing and shoes; it involves respecting people’s rights, the environment, and society. Fair fashion begins with ethical production processes and the use of sustainable materials.